Website Migration SEO Services
Move your website forward.
Bring your search presence with you.
Website migration SEO services that put search performance at the centre of a redesign, platform move or domain change. Amplified SEO helps you plan the transition, preserve valuable pages and links, and check that the new website is ready for customers and search engines.
Discuss your website moveA new website should build on what already works.
Changing your website can affect the pages people find, the links they follow and the information search engines understand. We identify what matters before the move, so SEO is considered alongside design and development rather than added after launch.
Know what needs to move.
We review existing URLs, search traffic, important landing pages and internal links to establish a useful baseline. That helps identify the content and page relationships worth preserving, alongside opportunities to improve the new website.
An SEO audit can uncover existing issues before they are carried into the new build. We agree the scope around the type of migration and the resources available.
An evidence-led starting point.
Give every important URL a destination.
We map old pages to the most relevant new equivalents and specify permanent redirects where URLs change. The plan also covers internal links, canonical URLs, sitemaps and the handling of pages that are being merged or removed.
Our technical SEO review checks how the new site can be crawled and indexed. Redirecting everything to the homepage is rarely a useful substitute for a considered page-by-page plan.
A clear route from old to new.
Check the build before launch day.
We review the staging website against the agreed migration requirements, including page content, metadata, redirects and search access. We work with your developers to resolve priority issues before the new website replaces the old one.
A launch checklist sets out responsibilities and the checks needed as the website goes live. Platform changes can also be supported through our platform SEO services.
Make launch checks part of the plan.
Stay close to performance after the move.
Once the site is live, we check redirects and key landing pages, monitor crawl and indexing signals, and compare search performance with the baseline. Unexpected changes are investigated so the team can respond quickly.
Short-term fluctuations can happen during a migration. We keep the evidence in context and use the findings to inform your ongoing SEO strategy, rather than treating launch as the end of the work.
Support before, during and after launch.
A migration plan your team can follow.
A record of what matters
An agreed inventory of important pages, search performance and existing content to inform the move.
A URL and launch checklist
Old-to-new page mapping and checks for redirects, internal links, metadata and search access.
Post-launch checks
An agreed monitoring window and a clear route for flagging problems to the people responsible for the build.
We agree responsibilities with your designers and developers before the move. Build changes, redirect implementation and post-launch support are explicitly scoped.
Questions about website migrations.
When should migration SEO start?
Ideally while the new website is being planned, before URLs, content and templates are finalised. We can also review an existing migration plan or help investigate problems after a move.
Can you guarantee rankings will stay the same?
No. Search performance can change during a migration, and no provider can guarantee unchanged rankings. Careful planning, testing and monitoring help reduce avoidable risks.
What types of migration do you support?
We support redesigns, platform changes, domain moves, URL restructuring and content consolidation. The checks are tailored to the changes involved.
Can you work with our web agency?
Yes. We provide SEO requirements, review the build and work with your agency or developers on priorities and launch checks.