About Amplified SEO
Search expertise.
A personal approach.
Amplified SEO helps businesses and agencies solve search problems, from pages that Google struggles to access to content that does not answer the customer’s question. Technical investigation, content planning and reporting sit together, so each recommendation has evidence behind it.
Let’s talkA wider view of your website.
A clearer route forward.
Our work spans ecommerce, automotive, online healthcare, insurance and local services. A patient comparing treatments needs different information from someone choosing insurance or booking a local service. Those differences shape the pages we recommend and the way we assess their performance.
That experience shapes how we work. We look beyond individual rankings to understand the whole website and the business behind it, then connect the technical, content and authority work that will make the most useful difference.
Meet Andy ChubbFounder, Amplified SEO
Andy founded Amplified SEO after more than 15 years working in search, including SEO leadership in the automotive industry. His background spans technical SEO, website migrations, content strategy and analytics, alongside conversion optimisation and user experience. That combination means looking beyond rankings to how people find, navigate and use a website.
His hands-on experience includes investigating indexing problems, planning website structures, improving internal linking and helping developers implement SEO recommendations. Through Amplified SEO, Andy brings that experience to businesses and agencies needing specialist support. He also founded Vibe Coded SEO, a service focused on the search challenges of AI-built websites and modern JavaScript platforms.
Connect on LinkedInExperience that connects the detail.
A crawling issue can affect valuable content. A strong guide can support a commercial page. A platform limitation can change the best way to implement a recommendation. SEO works better when those relationships are understood.
We bring technical review, content optimisation, topical authority and search data into one view, so recommendations reflect how your website actually works and what your business needs it to achieve.
The whole picture, working together.
Comfortable with the complex.
Site migrations, platform restrictions, indexation problems and years of accumulated content can make the next step difficult to see. We investigate the causes, assess the options and explain the trade-offs in clear language.
We consider the people maintaining the website as well as the technology behind it. Recommendations need to fit your editing tools and development resources, with enough detail for the person making the change to understand and check it.
From challenge to clear action.
Clear communication. Useful evidence.
You should understand what we recommend, why it matters and how progress is being measured. We agree priorities around your goals and resources, with clear responsibilities and a realistic approach to delivery.
Google Search Console, analytics and DataForSEO ranking data help us investigate changes and guide the next decision. Where a standard report is not enough, we can create a bespoke reporting platform around the information your business needs.
A working partnership.
Experience across different businesses.
How we approach the work.
Understand first.
Your goals, your audience and your website shape the recommendations. Context comes before a checklist.
Make it practical.
Clear priorities, useful detail and a plan that reflects the resources you have to put it into action.
Show the evidence.
Use search data to explain progress, investigate changes and decide what should happen next.
Expertise that fits
your business.
Whether you need an experienced SEO partner, specialist platform support or extra capability for your agency, we shape the work around the challenge.