Squarespace SEO learning hub

Your Squarespace SEO guide.

Make useful changes to your website, with practical guides that show you what to do and how to check it worked.

Find your starting point
Understand the problem
Make the right change
Check the result

Clear instructions.
Tools you can use.

What would you like to improve?

Choose a topic below, or start with the essentials if you’re not sure where to begin.

Get your bearings

Start with the essentials.

Before changing lots of settings, check the pages you want people to find and the information those pages provide.

Can visitors and search engines reach your important pages?

Check that the site is public and that the pages you want in search are not password protected or hidden from search results. Keep private pages protected.

Does each page explain what it offers?

Give each important page a clear main heading and useful, original content. Its search title and description should help someone understand what they will find before they click.

Are useful pages connected?

Use menus and relevant links within your text to help people reach related products, services and guides. Point links straight to the current page address.

Have you checked what Google can see?

Use Google Search Console to inspect important URLs and review indexing reports. A page being available online and a page appearing in Google are different checks.

Discovery and indexing

Help Google find your pages.

Find the sitemap Squarespace creates for your website, submit it to Search Console and work out why a page might be missing.

1 practical guide

Content and online stores

Give category pages more to say.

A product grid can show what you sell, but customers may also need help choosing. Learn how to add useful text, answers and relevant links to category URLs where the normal editing options are restricted.

1 practical guide, with a free builder and video

URLs and website changes

Keep old links useful.

Changing a page address should not leave visitors at a dead end. Learn how to send an old URL to the right replacement, then check the redirect and tidy up the links on your site.

1 practical guide

Prefer a hand with your website?

Our Squarespace SEO services bring the technical checks and content work together around your website’s needs.

Explore Squarespace SEO services